Revolutionizing the Display Advertising Industry

mt-557_blog_img08Display Advertising is much about technology than creativity. It requires a creative idea but technology is revolutionising the display advertising industry. It started with serving banner ads to the audience in India then the ‘CMP’ technology enabled advertisers to serve different creative at different levels in the purchase funnel to the same user through affiliate marketing. Moreover, they could be made personalised on the basis of data available about the prospect.

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